The goal was to capture the spirit and dignity of the members of the organisation for use in a series of poster displays for Women's Week in March 2017 and for a future social media campaign in support of older women's contributions to society.

 

Funded by a grant from the Queensland government, it involved travel to branches in Mackay, Gympie and throughout the Brisbane area.

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During Seniors Week in August 2017 the images were mounted in an exhibition at the Brisbane Square Library.